📍Goal: Train your accounts so the algorithm pushes your content to the right people.

The interesting thing about social media algorithms is that it’ll push your content in a similar bucket to the type of content that you typically view and engage with. That means to get your content to the correct viewers, you have to “train” your algorithm to do so.

When training your algorithm, you essentially want to act as your target user would. Think back to the exercise on the last page when you defined your target user. Think like them, act like them, be them. This is the best way to train your algorithm.

FAQ: What if I already created an account, started posting and didn’t train the algo?

On Instagram, no worries. You can start re-training your algorithm now.

However, for TikTok, if none of your videos are getting high engagement, it might be a sign to restart your account and re-train your algorithm with a fresh account.

Let’s start with TikTok:

• [ ] On the for you page, press search in the top right corner. Type in a topic your target user would search in relation to the pain point your app is solving. For an AI Note Taker app, this search might be “school hacks,” “lecture hacks,” “how to get good grades,” “how to take notes,” etc.
• [ ] Filter the search results by how recent it was posted. You can do this by pressing the three dots in the top right corner after searching. Press “filters” and select “this week” under date posted.
• [ ] Like/comment/save/share videos that pop up in this filtered search. Act as if you’re your own target user. What would they comment?
• [ ] Follow users who are creating content in this niche. Engage with their content. You’ll notice you’ll go down loops of different types of content related to your niche - this is good! Continue interacting.
• [ ] Repeat 5-7x each day for 2-3 days. Aim to have followed 50-75 people by the end of this process. You’ll know you’ve trained the algorithm properly once the videos on your for you page are related to your niche.

Tip: This process is not only good for training your algorithm, but also for researching competitors, seeing types of videos that tend to do well in this niche, and understanding your target user’s language. Keep note of slang, emojis, and sounds used. You can save videos and audios directly in your account. Repurpose all of this in your content to talk directly to your users.

Jot down common phrases, hashtags, emojis & more here 👇

For Instagram, it’s a little easier and you don’t have to do as much training.

• [ ] Find creators and influencers in your niche
• [ ] Follow them and engage with their content