đź“ŤGoal: Optimize your existing accounts

Your profile pages serve as landing pages when people click on your accounts to learn more. The old marketing rule was that it took six touchpoints for someone to convert. But with the rise of social media and Gen Z, that funnel has been completely disrupted. Now, all of those touchpoints can happen in one place: your username, profile picture, bio, comments, replies, videos, and more. Every element of your profile is an opportunity to communicate your value and drive action.

Here’s a step by step checklist on how to audit your account and optimize each touchpoint for maximum conversion across each platform.

1. Optimize your bio for conversion

TikTok and Instagram have different character limits for their bios, so each will look a little different.

Your bio serves as an opportunity to speak directly to viewers who you want to convert. Nail your value props by understanding your target audience. What problems are you solving with your product? Call it out directly.

For example, if you have an AI note taking app, making your bio “AI Note Taker” counts on the viewer to make the connection between what your app literally is and what it does for them. You have 2-3 seconds of attention span, spell your value props out directly. Take a user-focused approach to share what users gain from your app, like: “never fall behind in lectures again” or “capture every detail without lifting a pen.”

Here are some quick questions to ask yourself as your crafting your value prop filled bio.

  1. Who is my target user? In other words, who am I trying to acquire? Get specific, name them even. How old are they? What do they like to do in their free time?
  2. Why would they benefit from your app?
  3. What is the ideal end result of them using your app?
    1. Following the AI note taker example, maybe this is “getting better grades.”
Name Occupation Age How do they spend their time? Pain Points Resolution with Product
Example Sally Student 20 with friends, applying to jobs, studying, going to the library, going out, being a college student overwhelmed with classes, has trouble paying attention, hates having to spend so much time studying/taking notes, falling behind in lectures better grades, less anxiety, better job
Your target:

This persona should give you a pretty good idea of what value props will stick with people who may be viewing your profile. Let’s write the bios with this in mind. We’re going to follow this format:

<aside> 👉

what app is + user-centered value prop + CTA For the AI note taker, this could look like: AI-powered note taking so you never fall behind in a lecture again. Try for free 👇

</aside>

You’ll want to hyper personalize your message to your target audience, which often requires niche-ing down. Don’t be afraid to do this in the beginning. Remember, if you’re building for everyone you’re likely building for no one.

On Instagram you’ll be able to fluff out your value props a bit more because of the increased character limit. However, don’t feel pressured to use the entire limit. Often, the shorter, the better.

Now you give it a try: