As you are warming up your accounts, you’ll likely find creators in your niche making great content. A cold DM can go a long way when looking for new creators to promote your product. Here’s how to go about it:

1. Find small creators on TikTok (800-10k followers). If you can find people who already use your product, even better.
2. DM them from a TikTok account run by a woman (super important for trust). In addition, be sure that the account that is DMing is fairly active and has a video explaining the position. Here’s an example of a video we posted to have on our account as we do cold outreach:

https://www.tiktok.com/@playkit.xyz/video/7481008407084879147?is_from_webapp=1&sender_device=pc&web_id=7502483362028832302

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Sample DM Message:

hey [name]! love the work you do on your account! especially [specific video] i run marketing at [company], an [description of company], and am creating an ambassador program & think you’d be a great fit for it. we are having creators make a new account (like mine!) and for 15 posts/week on TikTok, we pay [$]/month. we have viral messaging ready to go to help you start promoting this! would you be interested in this? lmk and i can send you more info!

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1. Once you get a yes, send them a calendar link for them to hop on a quick 15 minute call with you. In this call, you’ll intro yourself, the brand, go over logistics of the position and ask any questions.