In the consumer app world, UGC campaign refer to multiple creators making brand new TikTok accounts and posting videos solely about a certain product. This came to popularity through Nikita Bier working with companies like Airbuds and Locket, each working with 50+ creators and accounts to spread videos about the apps.
Below are a few examples of UGC campaign accounts:
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Typical posting cadence is 15x/week (3x/day M-F)
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