This handbook includes strategies and best practices for promoting apps and products on social media. If you are creating or sharing content as part of a paid campaign, affiliate agreement, or receive any compensation (including free products or incentives), you are legally required to follow FTC guidelines.

This includes clearly and visibly disclosing any material connection to the brand—such as using terms like #ad, sponsored, or similar—in the first few lines or seconds of your content. These disclosures must be easy to understand and not hidden in captions, hashtags, or comments.

Playkit is not liable for any non-compliance. It’s your responsibility to stay informed and ensure your content follows FTC rules. For more info, visit ftc.gov/influencers.