Lots of different places exist now that connect UGC creators to different brands. It’s super simple - all you need is a good job posting and solid funnel to vet applicants. Here’s an example of our posting:

When vetting applicants you’ll want to look for a few things:

• are they a match for your product?
• do they have experience doing UGC?
• can they follow directions and are they timely?

Some of these questions will have to be answered in an interview, which I recommend setting up for anyone before you bring them on. This allows them to understand who they’re working with and also sets a good precedent that the work they are doing is serious - and not just another half-baked side gig.