Great! You understand the basics, have some posts going and now how to analyze your metrics. Now it’s time to turn your views into downloads. Here are two big tips:
Gen Z doesn’t like to be served ads. The more organic your video feels, the higher chance of conversion. Spark curiosity and comments asking “what is that?” “how do I join?” “I want that.” Not only are their comments boosting engagement, but once they do discover the app name (through your reply) they feel like they have a sense of discovery, and are more likely to convert.
TikTok and Instagram comments are absolute gold mines for conversion. Viewers come into the comment section to see what their “community” thinks of the video, do they trust it? This is your opportunity to build up your brand and sell in every comment reply - join the community that you’re building by using your language. This means responding to every single comment.
You don’t need to be selling in every reply but you should feel like a friend. In a world where people are constantly being served ads, trust is paramount if you want acquisition.
When you spend the time to reply to your comments, you’re not just replying to the individual. Your response lives on for all viewers to see when they look at the comments. it’s like passive selling. Plus, conversations in the comments serve as mini user interviews, helping you understand your target audience ever more and refine your language for the next video.
That’s it! You know the tricks of the trade. Keep us posted on how your accounts are doing, you’re going to do great!
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