After youāve warmed up your accounts, and have identified what is already working well, you should have some idea of the type of content that your target user usually watches, including what language they use and what sounds and hooks resonate. The best way to understand this is through deep dives of the the for you page, which you just did!
Start by recreating videos that have already gone viral. For example, with that AI note taking app, I recreated a viral video to achieve virality myself:
their original video
my recreated video
The key here was re-using language that I know resonated with the target audience, like ābruhā and the šĀ emoji.
Hereās an example of how you can organize and format your research of trending formats and what has gone viral for other accounts in your niche.
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Tip: We do this for you 2x/week at playkit.xyz/newsletter and create personalizable CapCut templates for you to recreate these viral formats in seconds (as a owner of this handbook, you get access to this for free!)
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Youāll want to try a few different formats to see what sticks. Once it does, youāll be able to rinse and repeat. Remember that itās okay to repeat very similar content. Especially if your goal is acquisition, you will want your videos pushed out to new people to download the app.
Hereās how you can get started:
| Video Inspo | Hook | Hashtags | Caption | |
|---|---|---|---|---|
| Format #1 | ||||
| Format #2 | ||||
| Format #2 |
[ ] Create these posts and save to drafts
[ ] Read:
[ ] Send off your posts!
Next, youāll learn how to how to analyze these videos and how to continue experimenting, analyzing and iteration.
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Ready for the next step? š
How do I know whatās successful? And when to pivot?
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