Optimize Your Account

Traditionally, brands create a “brand page” on both Instagram and TikTok to post their own content. This works if you’re trying to build community and brand presence online, but, if you want to quickly convert users, you’l want to follow what we call the “incognito brand page” method. Essentially, this consists of accounts (seemingly unrelated to the brand) posting large volumes of content about the product itself.

If you currently have a traditional brand page, considering creating a new account that fits in line with the organic approach that this handbook preaches. You don’t need to delete your current brand account, but as you scale you’ll want to scale with this organic approach in mind.

When choosing a username, remember that we want these accounts to come off as organic as possible. This means there’s power in not even including the brand name in the username. Be creative! Relate it to the niche.

Following the AI note taking example and my target user, I’d create a username like @adrianna.studies

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Next, choose a profile picture. Remember the goal of reaching your target audience. The profile picture should resemble what your target audience looks like so it feels more personable and trustworthy to them. Here’s an example of what I’d do for the AI Note Taker:

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Finally, choose a bio. Your bio should quickly tell viewers what your account is about. You can choose to include the brand name, but keep in mind that content performs best when it feels organic. In many cases, leaving out the brand name helps the account feel more relatable and less like an ad.

Please note: best practices are to follow FTC (Federal Trade Commission) guidelines. This includes adding clear disclosure that the account is related to a company, including mentioning “[brand name] partner” in the bio.

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