📍Goal: Start strong. Set up your accounts to optimize reach.

Your profile pages serve as landing pages when people click on your accounts to learn more. The old marketing rule was that it took six touchpoints for someone to convert. But with the rise of social media and Gen Z, that funnel has been completely disrupted. Now, all those touchpoints can happen in one place: your username, profile picture, bio, comments, replies, videos, and more. Every element of your profile is an opportunity to communicate your value and drive action. Optimize each touchpoint for maximum conversion.

1. Create Your Accounts

If you haven’t already created accounts, start there:

• [ ] Create a brand TikTok account (username should be brand name)
• [ ] Create a brand Instagram account (username should be brand name, same handle as on TikTok)

Next, we’ll optimize every part of the account to drive growth and downloads.

2. Choose a profile picture

When creating brand accounts, choose your logo for your profile picture.

• [ ] Choose high quality logo for IG & TT account profile picture

3. Optimize your bio for conversion

TikTok and Instagram have different character limits for their bios, so each will look a little different.

• TikTok character limit: 80 characters
• Instagram character limit: 150 characters

Your bio serves as an opportunity to speak directly to viewers who you want to convert. Nail your value props by understanding your target audience. What problems are you solving with your product? Call it out directly.

For example, if you have an AI note taking app, making your bio “AI Note Taker” counts on the viewer to make the connection between what your app literally is and what it does for them. You have 2-3 seconds of attention span, spell your value props out directly. Take a user-focused approach to share what users gain from your app, like: “never fall behind in lectures again” or “capture every detail without lifting a pen.”

Here are some quick questions to ask yourself as your crafting your value prop filled bio.

1. Who is my target user? In other words, who am I trying to acquire? Get specific, name them even. How old are they? What do they like to do in their free time?
2. Why would they benefit from your app?
3. What is the ideal end result of them using your app?
   1. Following the AI note taker example, maybe this is “getting better grades.”