Perhaps the best way to source new creators is posting your own TikToks to source. In doing this, you’ll find a ton of leads that are interested in your product and rates. From there, you can cold DM them.

Here’s an example of the type of video you can create:

https://www.tiktok.com/@juliapintar_/video/7558571126935276813?is_from_webapp=1&web_id=7502483362028832302

And a DM template:

hi [creator name]! thanks so much for commenting on my tiktok re: content creator opps! i’m [your name], founder at [company name]. we [explanation of product]. we’re looking to grow our team by adding more creators! it’s SUPER easy, we tell you exactly what to post and you can post on a brand new account so your current account stays all yours :) our avg creator earns $[avg pay rate]

would love to chat more with you on this, what's a good email to send you more info :)

Once you get their email, send them something like this:

Subject Line: follow up from TikTok DM! re: content creator opportunity

Hey [creator name]!

I’m [your name]- cofounder at [company name, hyperlink website/app]. We [explanation of product], and we partner with the top 1% of creators to do it.

I'm SO glad you found my TikTok! Wanted to send you some more info!

I’d love to skip the formal application and fast-track you to chat with my team. Here’s [hyperlink cal link] a cal link to sign up for a chat - looking forward to getting to know you better!Please let us know if you have any questions! Excited to get to know you better!

Cheers!

[your name]

From there, schedule interviews and you’re off to the races!