When creating your account and making videos, it’s essential to zero in on exactly who that target user is. This will allow you to create content FOR them. One of my favorite ways to do this is by creating a user persona.
Get into their psyche, what are they struggling with? Use the following table to flesh out your ideal user.
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I filled out the first row with the example of an AI note taker
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| Name | Occupation | Age | Pain points | Resolution with product | How do they spend their time? | Behaviors & motivations | What type of content do they like to consume? | |
|---|---|---|---|---|---|---|---|---|
| Example | Adrianna | Student | 20 | Struggles to focus in class, overwhelmed by coursework, procrastinates, hates traditional study methods, falling behind feels embarrassing and stressful | Helps her stay on top of notes, reduces stress, improves grades, makes her feel capable and ahead | Hanging with friends, scrolling TikTok in bed, pulling last-minute study sessions, campus events, part-time job hunting | Wants to feel productive but struggles with focus; highly motivated by academic pressure and career goals; tends to procrastinate then binge study; influenced by peers and social validation | Study hacks, relatable academic humor, “day in the life” vlogs, aesthetic productivity content, motivational TikToks, mental health tips, ADHD/student-focused tools |
| Your target: |
Feel free to repeat this exercise as many times as you’d like if you have multiple different targets. For each target user you have, I would suggest making a separate account for them. You will use this table as a guiding force throughout the rest of this handbook. When it comes to choosing bios, profile pictures and creating videos, you will always ask yourself: what appeals most to my target user?