When creating your account and making videos, it’s essential to zero in on exactly who that target user is. This will allow you to create content FOR them. One of my favorite ways to do this is by creating a user persona. Get into their psyche, what are they struggling with?
Let’s start by understanding how your current accounts and content are matching that user profile. Use the following table to take inventory of who your current content is for and who your ideal user is. If these two rows are similar, you’re off to a great start. If they’re quite different, we’ll have some work to do.
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I filled out the first row with the example of an AI note taker
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| Name | Occupation | Age | Pain points | Resolution with product | How do they spend their time? | Behaviors & motivations | What type of content do they like to consume? | |
|---|---|---|---|---|---|---|---|---|
| Example | Adrianna | Student | 20 | Struggles to focus in class, overwhelmed by coursework, procrastinates, hates traditional study methods, falling behind feels embarrassing and stressful | Helps her stay on top of notes, reduces stress, improves grades, makes her feel capable and ahead | Hanging with friends, scrolling TikTok in bed, pulling last-minute study sessions, campus events, part-time job hunting | Wants to feel productive but struggles with focus; highly motivated by academic pressure and career goals; tends to procrastinate then binge study; influenced by peers and social validation | Study hacks, relatable academic humor, “day in the life” vlogs, aesthetic productivity content, motivational TikToks, mental health tips, ADHD/student-focused tools |
| Current account: | ||||||||
| Target user: |
Feel free to repeat this exercise as many times as you’d like if you have multiple different targets. For each target user you have, I would suggest making a separate account for them. You will use this table as a guiding force throughout the rest of this handbook.
When it comes to optimizing bios, profile pictures and creating videos, you will always ask yourself: what appeals most to my target user?