Recreating viral videos is a great start, but you’ll also want to test some of your own unique content. There’s three main types of content that do well on socials: hook + demo, long text and talking videos. Reference this page to see more.

Here’s a breakdown on how I think about posts:

https://x.com/juliapintar/status/1876650317951140068/video/1

When creating your own content, start with just hook + demo and long text formats. Use the following tables to craft your own posts. I’ve filled out the first few with examples of viral posts.

Hook + Demo Format

Long Text Format


Once you’ve drafted some content, you’re almost ready to post! Navigate back to the main page to learn about posting basics.