📍 Goal: Understand trends in your niche and create a winning, repeatable strategy.

After you’ve warmed up your accounts, you should have some idea of the type of content that your target user usually watches, including what language they use and what sounds and hooks resonate. The best way to understand this is through deep dives of the the for you page, which you just did! Reference the table you filled out when creating different hooks for copy.

Start by recreating videos that have already gone viral. For example, with that AI note taking app, I recreated a viral video to achieve virality myself:

their original video

my recreated video

The key here was re-using language that I know resonated with the target audience, like “bruh” and the 💀 emoji.

Here’s an example of how you can organize and format your research of trending formats and what has gone viral for other accounts in your niche.

<aside> ⭐

Tip: We do this for you 2x/week at playkit.xyz/newsletter and create personalizable CapCut templates for you to recreate these viral formats in seconds. If helpful, we also cover a lot of faceless content there.

</aside>

You’ll want to try a few different formats to see what sticks. Once it does, you’ll be able to rinse and repeat. Remember that it’s okay to repeat very similar content. Especially if your goal is acquisition, you will want your videos pushed out to new people to download the app.

Here’s how you can get started:

• [ ] Choose 3 viral videos that you want to recreate either from your own fyp search or playkit.xyz/newsletter
• [ ] Jot them down here:

• [ ] Recreate these posts and save to drafts

• [ ] Read

  Posting 101

• [ ] Send off your posts!

Next, you’ll learn how to how to analyze these videos and know what to do next.

<aside> ➡️

Ready for the next step? 👇

What metrics should I watch?

</aside>