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Results vary by niche and product, but there are general guidelines to follow:
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Here’s Trackr’s “campaign view” where you can easily view and sort all posts in your campaign by date
Week 1: views in 1000s
Week 2: first breakout video (over 10k+ views)
Week 3: 3+ breakout videos
Week 4: consistent virality
You’ll want to spend your first 1-2 weeks having the creators get comfortable with their content and posting. If you have videos where viewers are leaving comments asking about the app, you’ll know you’re on the right track.
Once this happens, then all you need to do is tweak the hook of the video a little bit to make it more “viral.” Key tips are making your hook to be more controversial, include an open ended question, or play upon a viral trend.