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GOAL: Start strong with accounts optimized for conversion

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Consumers are fatigued of blatant advertisements and influencer collabs, they’re craving recommendations that feel honest and true to them. That’s where organic marketing comes in.

You won’t want your videos or accounts to feel like ads at all, instead, create accounts that resemble what normal users and videos look like.

Before you create any accounts, get clear on who you’re making content for. The beauty of the TikTok algorithm is that it can find your ideal users, you just need to define them first.

Step One: Understanding Your Target Audience

Great! Now that you’ve defined your target user, you can go forward with creating your TikTok account and setting up your profile.

Create Your Account

You’re almost ready to post! Navigate back to the homepage to check off the final step before creating your first videos.