You have all the information you need for success. Now itâs time to put it into action and grow your app! See you at the top charts đ
| **Day 1 *audit your accounts & optimize based on: âŁ
*do research on formats
Have intro call with Julia to make the most out of this handbook. Schedule here.* | **Day 2 *determine the 3 formats your going to be testing based on: Nail Your Strategy In-House
Post your three different formats, reference: Posting 101** | **Day 3 Analyze posts using How do I know whatâs successful? And when to pivot?
Post at least 3x** | **Day 4 Analyze posts
Post at least 3x
tip: you might not see a ton of engagement in these first few days, keep pushing and iterating. a good rule of thumb is trying out formats 3-5x before trying something new* | **Day 5 Analyze posts
Post at least 3x** | | --- | --- | --- | --- | --- | | **Day 6 Analyze posts
Post at least 3x** | *Day 7 create posting strategy for the next week, what formats will you continue to use, what will you test next? lean on https://playkit.xyz/newsletter **for resources
Analyze posts
Post at least 3x** | **Day 8 Analyze posts
Post at least 3x** | **Day 9 Analyze posts
Post at least 3x** | **Day 10 Analyze posts
Post at least 3x
GOAL: Feel confident with at least one format, whether that itâs gotten a few comments or increased engagement** | | **Day 11 *at this point you should be mixing up different format strategies, even if things are working. keep up whatâs working and ditch what isnât. this is a good time to start seeding for future high-performing videos
Analyze posts
Post at least 3x** | **Day 12 Analyze posts
Post at least 3x** | **Day 13 Analyze posts
Post at least 3x** | **Day 14 Analyze posts
Post at least 3x** | **Day 15 Analyze posts
Post at least 3x** | | **Day 16 Analyze posts
Post at least 3x** | **Day 17 Analyze posts
Post at least 3x** | **Day 18 *put together ambassador playbook using The Creator Playbook and The Exact Strategy Airbuds and Locket Used to Scale
Analyze posts
Post at least 3x** | **Day 19 Analyze posts
Post at least 3x
GOAL: have first viral moment** | **Day 20 Analyze posts
Post at least 3x** | | **Day 21 *start outreach to ambassadors using The Exact Strategy Airbuds and Locket Used to Scale
Analyze posts
Post at least 3x** | **Day 22 Analyze posts
Post at least 3x** | **Day 23 Analyze posts
Post at least 3x** | **Day 24 Analyze posts
Post at least 3x** | **Day 25 Analyze posts
Post at least 3x
GOAL: have first ambassadors onboarded and begin posting** | | **Day 26 *with ambassadors ramping up posts, you can begin to post less yourself. itâs important to continue to post a little bit to have an eye on trends and opportunities for new viral formats that ambassadors can use
Analyze posts
Post at least 1x** | **Day 27 Analyze posts
Post at least 1x** | **Day 28 *check in with ambassadors, give feedback where needed
Analyze posts
Post at least 1x** | **Day 29 Analyze posts
Post at least 1x** | **Day 30 Analyze posts
Post at least 1x
GOAL: ambassador program working on itâs own, generating more views & downloads than you were posting solo
Have midpoint call with Julia for feedback on ambassador set up. Pick a time here.* | | **Day 31 *at this point you can cut your own posting if performance of ambassador posts are outdoing your own
Analyze ambassador posts, give feedback** | Day 32 | **Day 30 Analyze ambassador posts, give feedback
GOAL: understand what format works well for ambassadors, make sure all ambassadors posting similar high-performing content.** | Day 34 | **Day 35 *cut ambassadors that arenât posting quality, converting videos
Analyze ambassador posts, give feedback** | | *Day 36 continue scouting and onboarding more ambassadors. tip is to have current ambassadors refer their friends | Day 37 Analyze ambassador posts, give feedback | *Day 38 continue finding new posting formats and strategies that work by looking at viral trends and experimenting with ambassadors. you can tell them which formats youâd like them to test and give them specific copy and audio to use | Day 39 Analyze ambassador posts, give feedback | Day 40 GOAL: have at least 3 high performing formats that can be used multiple times and repeated across ambassadors | | Day 41 Analyze ambassador posts, give feedback | Day 42 | Day 43 Analyze ambassador posts, give feedback | Day 44 | Day 45 GOAL: have at least 20 ambassadors |
playkit.xyz/newsletter biweekly Toolkit Vault with customizable CapCut templates to replicate viral formats
Julia + Nick!
How do I know whatâs successful? And when to pivot?