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GOAL: Optimize existing accounts for conversion
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Consumers are fatigued of blatant advertisements and influencer collabs, they’re craving recommendations that feel honest and true to them. That’s where organic marketing comes in.
You won’t want your videos or accounts to feel like ads at all, instead, create accounts that resemble what normal users and videos look like.
Before you scale with more, let’s get clear on who you’re making content for. The beauty of the TikTok algorithm is that it can find your ideal users, you just need to define them first.
Step One: Understanding Your Target Audience
Great! Now that you’ve defined your target user and understood if you’re actually reaching them, you can go forward with optimizing your TikTok account.
You’re almost ready to post! Navigate back to the homepage to check off the final step before we get to posting.