The exact methods we give our Playkit creators to create winning content. Whether you’ve got a few creators you need to manage/train or will be creating content yourself, this guide is for you.
The TikTok strategies spelt out in this handbook are tried and true across brands like Airbuds, Locket, Partiful, Airlearn and more. At Playkit, this is how we’ve achieved 1M+ app downloads in less than 6 months.
This handbook breaks down the exact steps to not just go viral, but turn those views into real downloads. You’ll learn how to set up your social accounts, build a strategy that actually converts, track the right metrics, and scale what works.
Read each section with intention and take action one step at a time. Growth isn’t instant, but if you apply these tactics consistently, you’ll be on your way to climbing the App Store charts.
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Throughout this guide, I will be using the example of an AI note taker app along any guided activities and exercises I have you complete
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Create + Optimize Your TikTok Accounts
Before you post: account warm-up
How do I measure success? How do I iterate?
After following these steps, you’re well on your way to virality. Keep in touch and don’t be afraid to ask any questions via X DMs!